How To Develop The Market Potential Of Plush Toys

- Jan 07, 2019 -

In order to make the plush toy enterprises get rid of the difficulties in operation, the industry insiders pointed out that the plush toy enterprises should accelerate the pace of transformation and upgrading, develop professional advisory bodies, and promote the orderly development of the toy industry.

  It is understood that at present, China's plush toy industry bases are mainly concentrated in Guangzhou, Yangzhou, Yiwu, Qingdao and Baigou. There are tens of thousands of plush production enterprises in these areas and their surrounding areas, such as Yangzhou, where there are more than 1200 plush toy enterprises. In Dongguan, Guangdong Province, we can see not only large factories with hundreds of thousands of people, but also small workshops with only a few people or two machines built in residential buildings. These factories, large and small, accumulate huge production capacity which needs digestion and release.

  According to Nielsen Group's market report, China's plush toy market is the third largest seller of plush toys in the world after the United States and Japan, while the annual per capita consumption of plush toys is only $23, far behind the US $284 and Japan's $312. The future potential of China's plush toy market is astonishing.

  How can we develop the potential of China's plush toy market? In this regard, industry insiders believe that China's plush toy industry should accelerate the pace of transformation and upgrading. The transformation and upgrading of plush toy industry, in addition to the government to build more public service platforms, such as financing platforms to guarantee the turnover of enterprise funds; relying on vocational education resources for its targeted training, to further reduce business costs for employees, plush toy industry also needs more professional advisory bodies to play a greater coordinating role in market allocation.

  In the plush toy industry, professional advisory agencies can help customers find the best partners. Because customers spend less energy to understand the plush industry, and thousands of plush production enterprises, combined with personnel flow, business conditions and other factors, each factory is changing, which makes it more difficult for customers to understand it. Simple supply-demand relationship and lack of buffer zone lead to the contradiction between supply and demand after cooperation can not be effectively solved.

  Advisory services for plush toys mainly include several aspects, such as scientific supplier data management, fine proofing and price comparison management, and reassuring documentary inspection management. In the initial stage of intermediary service, we can select and recommend suitable factories for customers. In the process of production, we can follow up proofing, price comparison, documentation, inspection and other services for customers, and act as a buffer link to coordinate the contradiction and friction between supply and demand. Through close communication, we can effectively convey information to ensure the quality of customers and improve service experience. For factories, it is also necessary to provide effective information to screen customers to ensure the quality of customers.


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